How Your Restaurant Can Benefit from a Custom Mobile App
Technology has allowed us to reach new heights in the restaurant business, and there is no denying the many benefits technology has provided us with. With this increase in technology comes the demand for greater efficiency in our day-to-day operations and something that will provide that competitive edge all businesses strive for. At this moment many restaurants are looking at the benefits that a custom mobile application being developed can provide for them and are taking full advantage of the opportunity.
IN APP FOOD ORDERING
One feature that can really set your restaurant apart and from the crowd is having a in app food ordering feature. It is now proven that people who order food will actually order up to 20% more on their orders if they order online or through a mobile app. This stems from the fact that people feel rushed when they are on the phone placing orders and will often forget parts of the order. When ordering food through an app rather than on the phone the customer is also presented with a photo of what they’re ordering. This is also proven that people generally will chose their food orders based more so off of a picture rather than a general description. A picture really is worth 1000 words! These two things coupled together make for a winning combination.
Through a mobile app you are also able to painlessly send push notifications to you customers (which have a 97% open and read rate!). You could send push notifications to encourage visitors to stop in by your establishment if the day is going slow and announce any kind of offers/deals you might have to help drive more customers to your restaurant. Imagine this, it’s Friday just around lunch and there are only a handful of people eating at your restaurant. Now you send out a push notification saying your customers will get an additional 15% off their meals if they stop in by 3:00 PM. Now you sit back and watch the restaurant fill up for lunch. With GPS push notification settings; you can have the notifications only reach customers within a certain radius of your restaurant or even when they drive within a distance of your restaurant. This is an incredibly powerful advantage that can really help you move things along to your favor.
The custom app is also going to allow you to form a very powerful social media presence through social sharing. Social sharing can be a HUGE traffic driver as people check in to your business and share current specials and events. Nothing quite markets your business better than your customers and word of mouth marketing!
Anyone that has been in business for long enough knows that it is always easier to retain existing customers than to gain new ones. So why don’t we offer our existing customers a deal for their repeat business? This is a simple concept but one that’s often overlooked. How about a digital punch card? With a digital punch card you can create an effect set of loyalty programs that help retain your customers and keep them coming back to your restaurant. For example, you could have a punch card that after 5 meals your customer gets a free appetizer of their choice. What’s cool about this is they can then share this with a friend through the apps social sharing feature about using the coupon. People love deals and it might be time your restaurant look at discounts and specials in a new manner.
QR coupon codes are also possible which make for a completely secure and easy way to both accept and track coupon usage. By studying this information over time and making a number of small tweaks, you can begin to see what coupons work best to drive the most customers into your restaurant through the mobile app. This new form of coupons and tracking capabilities can be essential if you want to be managing your restaurant at a whole new level. Just consider the fact that this has helped restaurants that have been in the brink of closing their doors and they managed to avoid this by implementing a custom mobile application.
Being able to have an event list and calendar is also going to be extremely effective at keeping people aware of events and specials going on and coming up in the future. Again we can send out a push notification to remind them of the event and BOOM your turn out will be higher than ever. By including a list of others currently attending the even your event attendance with increase from social proof and your customers seeing their friends will be attending certain events.
Having the capability to take reservations online has been around for a while however is still a fairly new concept in a lot of regions. This feature can help to free up your staff and have them focused more on the customers currently in the restaurant to give them the best experience possible. This feature is especially important when the use of reservations is allowed for special events with a fee for booking early in the seat you prefer. This is a tactic that a good number of restaurants has been using to avoid reservations from backing out at the last minute. This is of course meant for restaurant owners who have a successful place that gets very crowded during certain days.
With mobile apps and smartphone engagement at an all time high, it has never been a better time to invest in a mobile app to be developed for your restaurant. This is engagement at a whole new level that is unlikely to be close to anything that you have ever done with your restaurant marketing campaigns. This is highly competitive and you will be at the top with a very select group of restaurants that use this to their advantage at all times.
There is no question that by harnessing the power of a custom mobile app, your restaurant will benefit greatly. From more time on hands for your staff, to increased social media presence, to an overall increase in your sales; a mobile app is the correct decision.
Now that you have a better idea of the many reasons why you need to upgrade your marketing strategies to the use of this kind of excellent method that will attract more clients and will create a larger number of options that you can use to keep those clients coming back and also recommending your restaurant and sharing the offers you have with their friends and family.
This is the future of marketing and it involves being as connected to your clients as possible. This is the best way to invest in your businesses future and success and will keep you on the right track of being ahead of the technology curve. As a restaurant owner you need this more than any other business venture due to the massive competition out there on every corner trying to take your customers away from you. It’s a warzone out there and you need to be properly equipped for these situations.
If you are interested in learning more about mobile applications I am the owner of Bold Exposure and we develop Affordable Custom Mobile Apps for customers all of the time. If you would like to learn more about what we have to offer and see some of our previous work please contact me at email@example.com. Thanks and good luck on all of your life and business ventures!