Why is Local SEO important for your business?
There are many companies out there that focus a handful of their time and efforts to their internet marketing campaigns, but they fail to give enough importance to the use of SEO strategies that will target their specific local area. As a business this is something you should not be neglecting if you really want to be able to make the most out of your online marketing efforts. In this article we are going to give you some ideas of what you can do in order to get the right kind of results from your local SEO efforts and explain why they are so important!
Local directories are important
The truth is that even if you feel like local directories don’t matter that much anymore, they actually do and there are many ways in which you can be found by using them. The first thing that a tourist will do when they get to a place is look for the local directory to find certain things they need and want. Having your business listed in as many local directories as possible is going to be extremely important. Any directory that allows you to be specific about your location, services, phone number, hours of operation, ect…is going to be worth checking out. Never forget that by doing proper local SEO you are not only targeting locals, but also people who are traveling to that area and this is extremely useful. Along with this, search engines look at your links to all of the various directories and this will help with your SEO efforts.
Social targeted campaign
Create a social media campaign that is targeted to your local audience only. This way you will be able to see how much conversion you can get in your area and this will give you a pretty good idea of the demand for your particular product or service. An effective way to “test your social media campaign cheaply” is through Facebook ads. You can very easily target your specific audiences you are looking to reach and put your ads and message only in front of them for the cost of a few cups of coffee. This is a great way to see if people will respond to your message before spending thousands of dollars on a message that does not covert. Also keep in mind that your competitors are going to play a major role in how successful you are with your efforts. If you are working in a crowded market, you will need to be able to create some guerrilla marketing tactics to get more customers.
Use Local Mobile applications
It doesn’t matter how international your business is, you need to be able to get some of your marketing for the local audience as well. Let’s face it, if you cannot market to the people in your own backyard then why would anyone on the otherside of the world want to buy your stuff (some cases do not apply! J) ?! There are plenty of applications that you can use to register your business and promote yourself locally. Some of the most popular include foursquare, Gowalla, and even craigslist. This is going to be extremely helpful for you when you decide that you want to be able to reach out to people who happen to be in your local area. Plenty of tourists might be able to find your location if you make sure that you have registered with these types of mobile and desktop applications.
Local SEO efforts are paramount. It’s always a good idea to be able to get plenty of exposure in your local area and testing the waters on your campaigns before releasing them globally. This is going to allow you to get plenty of leads that could turn into paying customers and it will also allow your brand to grow bigger and stronger. Being able to get customer reviews from your area is going to give you excellent results because people are more likely to trust a business that is well known and established in their area.
Search Engine Optimization with local efforts implemented is going to provide excellent results in almost all business cases, but you do need to remember that the competition is fierce all over the world due to the fact of how easy it is to communicate now. This is the reason why you need to be careful and not to leave anything behind when it comes to advertisement and marketing. Local efforts are always going to be worth the time you will invest in them and where most of your marketing approaches should begin.