3 Top things you can do to improve your Local SEO Today
There are many things you can do for your business to promote it locally, but it seems like most people are not truly aware of how powerful local SEO can truly be. In this article we are going to share 3 top things that you can do right now in order to improve your local SEO over night. Do keep in mind that there are many strategies, but we are going to give you 3 that we find to be very essential if you really want to get great results.
1 – Update all your online content
You need to make sure that everything you have online includes your local contact information an address. If you have a website (which you should!), you need to have contact numbers and or call to actions posted everywhere on your website to tell your visitors what it is you want them to do when they are on your website. The same goes for the headers on your social media pages, blogs and any other platform that you might use online. This is going to give people a much better chance of noticing that you are near them and this could encourage them to give you a call.
Do not leave any of your relevant sites, pages, blogs, or even video channels without being updated. Even if you have pages that are barely seen by a few people each month, you never know when one of those visitors might become your next client!
2 – List your business in local directories
This means everything from the top ranked engines like Google local search to the smaller local directories that are available. You should do your research and make sure that you submit to as many relevant directories as you can because each submission means a higher chance of being able to gain access to a large number of people who might be in your area and this is definitely something that you want to take as much advantage of as possible.
If you are not sure about the most relevant local listings, you could perform an extensive search looking for as many directories as you can by typing something like “local internet directories (insert city name here)”. This should give you enough valuable information that will be extremely useful to you when you start to post your information on local listings. Also a good way to measure how much traffic these sites get is to find out what their Alexa rank is. There are also services out there such as “YEXT” which will list your business in numerous directories and update your business information as needed for a low monthly fee.
3 – Create campaigns that benefit local audiences
If you want to boost the local interaction of your business, you can always use a very powerful and easy method to get more locals interested and raving about what you have to sell. You can come up with giveaways and contests that will only be delivered to local audiences. Let them know that they can get discounts or free products if they are in the area and they participate in a contest. A good strategy is to ask them to refer 3 people they know in the area and supply their information when they enter the contest. This is the kind of strategy that has worked well for millions of people all over the world.
Always keep in mind that the most successful campaigns to gain local attention are always very creative. This is the main reason why you need to learn to use guerrilla marketing tactics that can gain a lot of attention from your specific customers in general. Always try to come up with something over the top and something that can be attractive and unique. This way you will be able to ensure that you can make the most out of every interaction that you have with your potential local customers.